The fast food industry in Singapore is booming.

From Kareen:

Recent article from The Straits Times: Fast Food Chains are Expanding reports a number of new outlets from various fast food chains are expanding. McDonald's aims to open at least five outlets. With the introduction of value meals, more patrons are willing to pay a little more for a complete set meal at fast food chains, with students forming the majority.
Nutritionists spoke of problems such as obesity and diabetes may arise amongst consumers who consume fast food more than twice weekly.


http://www.business.gov.sg/EN/Industries/FoodNBeverage/TypesOfEstablishments/fnb_type_fastFood.htm
(some F&B stats stuff i cant get access to pdf files...)


Healthy Bites Grill started up as a healthy fast food chain in 1998 in Florida, USA. Targeting health conscious consumers, Healthy Bites Grill are expecting to gain market share in the fast food industry. Contending against Healthy Bites Grill in New York, USA, James Tu founded Zen burger-- a vegeterian fast food chain selling meatless burgers. Zen burger's menu comprises of food that may not seemingly taste vegeterian. Another similar health-centred fast food is VG Burgers, selling organic food items.
Soon, there will be a growth in demands for healthier fast food. Existing fast food outlets should strategically move towards improving their menu to serve fast, healthy food like what Subway is currently doing.

McDonald's had faced a tremendous dip in sales after the media released documentaries and books exposing how unhealthy McDonald's could be. The remedy to counter its declining market share was introducing low-priced staples. This strategy had proved to be successful but the question of sustainability remains unknown. The underlying problem of healthy options still remains.

The menu at McDonald's is evidently lacking in healthy food options. Let's not forget the convenience of ordering a set meal that comes with their famous fries and a soft drink and the enticement to "up-size" it.

The fast food industry in Singapore is booming.

Recent article from The Straits Times: Fast Food Chains are Expanding reports a number of new outlets from various fast food chains are expanding. McDonald's aims to open at least five outlets. With the introduction of value meals, more patrons are willing to pay a little more for a complete set meal at fast food chains, with students forming the majority.
Nutritionists spoke of problems such as obesity and diabetes may arise amongst consumers who consume fast food more than twice weekly.


http://www.business.gov.sg/EN/Industries/FoodNBeverage/TypesOfEstablishments/fnb_type_fastFood.htm
(some F&B stats stuff i cant get access to pdf files...)


Healthy Bites Grill started up as a healthy fast food chain in 1998 in Florida, USA. Targeting health conscious consumers, Healthy Bites Grill are expecting to gain market share in the fast food industry. Contending against Healthy Bites Grill in New York, USA, James Tu founded Zen burger-- a vegeterian fast food chain selling meatless burgers. Zen burger's menu comprises of food that may not seemingly taste vegeterian. Another similar health-centred fast food is VG Burgers, selling organic food items.
Soon, there will be a growth in demands for healthier fast food. Existing fast food outlets should strategically move towards improving their menu to serve fast, healthy food like what Subway is currently doing.

McDonald's had faced a tremendous dip in sales after the media released documentaries and books exposing how unhealthy McDonald's could be. The remedy to counter its declining market share was introducing low-priced staples. This strategy had proved to be successful but the question of sustainability remains unknown. The underlying problem of healthy options still remains.

The menu at McDonald's is evidently lacking in healthy food options. Let's not forget the convenience of ordering a set meal that comes with their famous fries and a soft drink and the enticement to "up-size" it. To create a better impression amongst the health-conscious consumers, alternate meal options are available in the southern California region-- customers may replace fries with apples as a healthier choice.



I LOVE McDonald's. I do. I'm McDified.

McMR McAssignment makes me McMad. Am in McSchool now, thinking about McLunch.

I'm saying my McBye. like now.